Facebook “Like” sellers have existed since the Like was rolled out in 2009, and it offered a way for users to show their support for a person or company while burning a fraction of a calorie. Some companies, such as Burberry and Levi’s, have over ten million likes. Still, likes don’t necessarily mean anything when it comes to usefulness. Sure, if all you just want is to appear popular, then a high like count can get you there.
On the other hand, if you wish to actually achieve a specific goal along with your Facebook Group, you’ll wish to look beyond quantity.
The strength of the Facebook Like
In a way, a Facebook Like is to reach exactly what a backlink would be to rank in Google. Facebook’s ever-aware backend is analyzing your engagement all the time. The greater likes you receive, the more reach you’ll have, and the more your content is shared. It’s a cycle, and it also can enable you to build immense brand awareness.
PTAT, or People Talking About This, that is element of Facebook’s algorithm, is a way of measuring fan engagement, and likes feature heavily in its calculation. However, it’s important to understand that not every likes are the same. If your group is populated by accounts that never connect with you, your PTAT score will fall.
Once this occurs, you’ll end up paying more for Facebook ads and reaching a tiny fraction of your own fanbase together with your posts. A high PTAT score, on the other hand, will probably be combined with increased sales and brand ambassadorship. The reality is that when people like your content, they’re very likely to order from you later on.
In fact, you can think of the Facebook Like as the initial step in a valuable sales funnel. Real fans will engage together with your high-quality content, and they’ll more readily join your mailing list. From that point, you’re able to create a relationship that could lead to numerous sales.
Many Facebook Like merchants state they bring you likes from “real” people. The truth is that even if these are real, flesh and blood people, they’re likely receiving a few pennies through the merchant to like your content. Because of this they don’t care who you really are, or what you must offer.
These people will likely be low-engagement fans, and they’ll drag your PTAT score down into oblivion. In the worst case, these merchants offer “bot” likes. That is, the likes originate from unmanned Facebook accounts. Facebook can identify these ghost accounts very easily, and then any likes received from their store are virtually worthless.
What you can do
Facebook could have you solve this quandary if you are paying those to present your content to targeted individuals. At the end of the day, this may be the only viable solution for quickly amassing a real following. These folks may have expressed an interest in your niche, and they are active Facebook users.
The good news is that Facebook’s advertising method is extremely effective. You can lower your advertising expenses by taking note of Facebook Insights. Post your content when most of your fans are online, along with your lgzkiy improves.
Check to see whether your fans prefer links, images, or videos, then allow them to have what they need. As the engagement increases, you’ll have the ability to buy additional likes at a lower price.
Keeping tabs on the social media marketing landscape is pivotal for your success. If you’d like to get access to even stronger marketing tips, as well as a way to generate conversion-ready Internet marketing prospects every month, click on the link below for more information on my done-for-you system: