Each year, large numbers of sellers utilize a Google AdWords campaign as their biggest medium in terms of advertising over the net. Why do they use Google? Because, simply, Google is everywhere. 70% of all internet searches on the globe are carried out via Google. 250,000,000 million searches a day, from every country. And, tens of an incredible number of search engine rankings display ubiquitous AdWords ads, in a large number of languages, from English to Chinese and virtually every language in between.
Additionally, Google ads are actually displayed on in excess of a million websites, too! This audience, coupled with those who use Google for search engine, is very vast that, amazingly, AdWords now pop up nearly 90% of the time that every person on the planet goes to the net for information or entertainment.
Properly implemented, an AdWords campaign is an easy, affordable yet powerful strategy to market a company’s goods and services. At the same time, it sometimes provides better prospective results considering that the campaign revolves around highly targeted, highly relevant keywords that aim entirely on a specific segment of the market.
Having an intelligently run internet marketing campaign and just a modest budget, almost anybody with a decent service or product can contend with the world’s biggest advertisers. Regrettably, the overwhelming number of Adwords marketers take part in AdWords campaigns that fail.
Given the vast market offered by Google, how can this be? Truth is, there are many reasons such as:
1. Neglecting to realize that 90% of all the keywords result in inadequate targeted traffic to be commercially viable. That’s right. 90%!
2. Being completely in the dark regarding how to find highly relevant, targeted, high traffic keywords, with few competing pages and weak competitors. Most do not realize that there are great online research tools or, for that matter, how to use them.
In contrast, a Google AdWords professional uses keyword research tools (many free) to find long tail keywords having these characteristics:
* Daily traffic of 100 or higher (higher the higher)
* Under 30,000 competing pages on yahoo for each and every keyword
* Low strength of competition for sites on the first page of Google
* Good Commercial Intent
3. Paying too much for their AdWords ads and being too less their ad position.
Very few AdWords advertisers understand AdWords Quality Score, though this is a crucial part of a successful AdWords campaign.
In fact, only a relative handful of people who advertise on Google have even heard about AdWords Quality Score!
4. Creating poor ads ad copy or, for that matter, not understanding this basic principle: Headlines (titles) often mark the difference between a successful as well as a failed campaign since the identical ad run with assorted headlines differs tremendously in their returns. Quite literally, just one word, or single letter, can have huge financial consequences.
It is far from uncommon for a little change in headlines to multiply returns by five to ten times over but a majority of webmasters that are content with creating seat-of-the-pants ads.whine when their ad campaigns bring it inside the seat-of-their economic pants.
5. Building poorly optimized landing pages or sending all visitors to their homepage.
6. Committing common, easily avoidable, but expensive AdWords advertising mistakes.
7. Taking the easy way out. Instead of a/B test each ad, every landing page, they may be content to go with what ads and landing pages that attract them rather than to their targeted potential prospects. For these particular folks, unlike Apollo 9, failure is definitely the realistic option.
8. Neglecting to maximize the performance of the best keywords ezvpda the amazingly simple but powerful “Peel & Stick” Strategy that can skyrocket CTR and profits.
Significant Google AdWords profits are likely to elude those 90% of Google advertisers who work on a “Build it and they can come” strategy. But, the failure of the many presents a Golden Chance to those webmasters who spend some time and expend the time and effort to learn how to advertise with Google.
Successful marketers take advantage of tools to ferret out the best traffic-generating keywords, write highly targeted keyword rich ads and landing pages, avoid common mistakes, and test, test, test.
For these particular entrepreneurs what was true for Apollo 9 is valid to them: failure is not an option. But, success and profits are!