Today, Starbucks has taken another step toward evolving the digital experience for customers in China by launching voice ordering and delivery capabilities within Alibaba’s smart speaker, Tmall Genie. Customers can now order their favorite Starbucks beverages and food just by making use of their voice for delivery within half an hour. Leveraging Alibaba’s on-demand food delivery platform, Ele.me, the voice ordering capabilities for Starbucks further extend the customer experience within Starbucks digital ecosystem.
The launch of the new service marks the main one-year anniversary of starbucks and Alibaba’s strategic partnership which advances the brand new Retail infrastructure and digital power in China – one of many fastest-growing markets on the planet for coffee consumption. The announcement also builds on several significant collaborations involving the two companies that enable a seamless Starbucks Experience for Chinese customers, such as establishing back-of-house kitchens, Star Kitchens, within Alibaba’s Freshippo supermarkets in China.
“We are thrilled to offer our cutting-edge Artificial Intelligence technology through Tmall Genie to serve Starbucks digitally-savvy customers in China,” said Miffy Chen, general manager at Alibaba A.I. Labs which leads the growth of Tmall Genie. “Earlier this season, we launched food order and delivery service through Ele.me in response to our users’ needs for on-demand local services. We’re excited introducing an even more diverse and enriched experience on our platform through Starbucks voice ordering and offer a direct advantage to Chinese consumers inside their daily routine.”
“The Starbucks feature through Alibaba’s Tmall Genie ushers in a new era of digital customer engagement for Starbucks, leveraging ground-breaking digital technology to create an unprecedented experience that elevates our connection with customers to new heights,” said Molly Liu, v . p . and general manager, Digital Ventures, Starbucks China. “We are focused on making sure Starbucks voice ordering is really personal, so we anticipate offering our customers far more convenient moments and new chances to engage with Starbucks on a single integrated platform because they move throughout the day.”
Through Alibaba’s Tmall Genie, customers place an order utilizing their voice and can track their order in actual-time inside the 30-minute delivery timeframe.
Starbucks® Rewards members also can earn Stars and receive membership updates, including benefits, on the Tmall Genie. Soon, members should be able to receive personalized recommendations when using voice commands to set orders which are tailored to previous order preferences and popular items from Starbucks seasonal menu. As another additional benefit, Starbucks fans in China can vchdcq pay attention to the most recent Starbucks in-store playlists through Alibaba’s music streaming app, Xiami Music.
Powered by Alibaba’s speech AI and voice print payment technology, Tmall Genie orders help expand our prime-quality Starbucks Delivers experience which is consistent with all the Starbucks standards, including specially-designed splash-proof lids for hot and cold beverages, tamper-proof packaging seals and individual hot and cold delivery containers to ensure orders reach the optimal temperature for enjoyment.
An exclusive Starbucks-themed Tmall Genie is accessible with the Starbucks virtual store in China, which unifies starbucks holiday hours offerings within Alibaba’s mobile apps, including Taobao, Alipay and Tmall.